The story
The narrative that connects with what people feel and believe, turning casual interest into a shared obsession.
Miami · Mexico City
02 / TRAMA
01:23 / Watch with soundWhat is Trama?
What is Trama? · La primera trama · Narrated by Jorge Colón.
01 / Stories · Audience · Studio
Stories that turn audiences into communities.
People stop watching the brand and start becoming part of it.
Discover our approach ↗A story can be experienced, heard, read and shared.Follow the story ↓
The uncomfortable question
They follow you.
But would they
come back?
How many followers do you have… and how many are fans?
A platform’s counter tells you how many accounts follow you. To talk about fans, we need to observe repeated signals: who returns, participates and recommends. First, we agree on what counts and over what period.
If you stopped posting tomorrow, who would miss you?
What do people find with you that makes them want to return? Listening to that answer helps uncover a story that makes sense for your brand.
Do they remember your brand or just the person on screen?
Asking what they remember about the story and which brand they associate with it lets us look at both. Views alone do not answer that question.
A like is a signal. To understand the relationship, we need to see what happens next.
Page 00 / PremiseMiami · CDMX
People no longer simply receive a message. They choose it. Or they don’t.
The shared channel is gone. Today, everyone builds their own information diet, choosing what deserves their time. Paid attention costs more and delivers less every year.
Belonging cannot be bought. But it can be built. Once it is, no one can take it away.
Our guiding principle
The intermediary is gone. Today, the conversation is direct, and the audience talks back.
What used to work now feels like manipulation. Our principle is simple: we don’t manipulate. We connect.
Thread / Fabric / Trama
It all starts
with a thread.
One thread crosses another.
And another.
What was a thread is now fabric. In Spanish, that is called a trama.
The community
A living network of mutual belonging, where an audience stops watching, becomes a community, and embraces the cause as its own.
From a story
to a community.
Page 01 / The story travelsA story can be experienced, heard, read, and shared.
TRAMA / An example
00:55 / Watch with soundThe story travels.
A conceptual montage featuring scenes from Jorge Colón’s work.
How we build it
The brand
We start with who your brand is and build a story together that connects with people.
The talent
Talent brings a distinctive voice and an existing community. Bringing talent together creates connections between their audiences.
The story
It gives them common ground: characters, emotions, and a reason to follow and share.
The ecosystem
Platforms bring the story to new people. Followers participate; likes express a response. Promotion extends its reach. We aim to turn that interest into recommendations and new people joining in.
Page 02 / How it worksFig. 2
An audience is rented. A community stays.
People come for the story, not the brand. When it feels like theirs, they stay and return. When they return often enough, they stand up for it.
The brand is at the center, but never in the way. That makes all the difference.
What we do
Page 03 / Six areas01 /
Insight
Mapping the territory: who your people are, where they already gather, and which cultural spaces are open.
02 /
Access
A structured way into entertainment: film and television actors, writers, showrunners, comedians, and live entertainment producers.
03 /
Development
Bespoke formats, worlds, and intellectual property, with talent involved from the start, rather than added at the end.
04 /
Production
Film-quality directing and production in every format. It is more than a selling point: it is our standard of delivery.
05 /
Co-production
The brand becomes a partner in a project built for streaming platforms, sharing both risk and ownership.
06 /
Our slate
Original projects in development that a brand can join from the beginning.
How to work with Trama
Page 04 / Work with usTwo doors. The same team, the same standard, different conversations.
With brands
Insight, an original format, and partnership. We do not execute someone else’s brief here: we bring the insight and the story.
ContactWith agencies
We give agencies something new to offer their own clients, and access to a world they do not have. We do not compete for their clients.
ContactWhat we do not do
Media buying, daily community management, transactional influencer marketing, or promises of virality. We do not sell reach. We build an audience, measured over years.
Production
Page 05 / Directors and production servicesWe represent directors and produce campaigns for agencies and brands in Mexico and the United States. If you need a shoot done well and on time, this door is open. No explanation needed.
Film and campaigns
- Full-service production for agencies
- Film, photography, digital, and adaptations
- Our own teams in both countries
Features and series
- Series, pilots, and documentaries
- Executive production
- Delivery to streaming platforms
Live events and talent
- Events, concerts, and activations
- Casting and talent negotiations
- Production services in Mexico
Both worlds
Page 06 / Why usAdvertising
- Thinks in campaigns
- Pays a fee and moves on
- Briefs a message
- Measures reach
- Needs brand control
Fiction
- Thinks in seasons
- Shares ownership
- Develops a character
- Measures retention
- Needs creative authorship
Trama
Established talent reads these two offers differently. A brand proposal gets a quote. A creative project starts a conversation.
Anyone can get a name. Knowing how to ask is another matter.
Work
Page 07 / Work by Jorge ColónAdvertising
Nescafé
Make the Concert Happen
Advertising
Ruffles
Agente XO
Film
Quiero tu vida
Trailer
Television
Las 13 esposas de Wilson Fernández
Trailer
Advertising
Toyota
Clowns
Promo
Universal Channel
Chicago Fire
Advertising
Sabritas
Danza
Advertising
Quaker
Sofía Vergara
Promo
Studio Universal
Medieval
Film festival
Hola México
Cliché
Advertising
Ruffles
RockStar
Film
Sin ella
Trailer
Advertising
Ruffles
Estadio
The studio
Page 08 / Who we areMiami and Mexico City. Two points of access. One operation.
The budget is approved at a US headquarters, while successful execution needs to be culturally Mexican. Few teams stand in both worlds at once. Trama is backed by Letca: thirty years of operations and infrastructure across two countries.
Jorge Colón
Directing and production
Director, producer, and showrunner with experience in advertising, film, and television.
Explore his background+
He founded Letca in 1993. His credits include Cansada de besar sapos, Sin ella, Las 13 esposas de Wilson Fernández, El Recluso, and Quiero tu vida.
He has worked in post-production, directing, and production across markets.
Roberto Mikse
Strategy and business development
More than 35 years of experience, including leadership roles at Autodesk, HP, and Oracle.
Explore his background+
Until early 2026, he was Autodesk’s Managing Director for Latin America. He has led teams, commercial strategies, and business development in Mexico and the region.
He advises international companies entering Latin America and Mexican companies exploring new opportunities. He works with platforms for retail, consumer packaged goods, architecture, engineering, and construction.
He also develops and implements AI agents for sales, entertainment, and learning management.
Contact
Does your brand have an audience, or people who belong?
Let’s start by mapping your territory. In three weeks, you will know where your people are and what can be built there.
Trama. Stories that weave people together.